Session 3 / Bernie Galing

As Director of Database Analytics, Bernie brings over 20 years of market research and database analytics experience from a variety of industries, also having performed multifaceted research for the electric power market, banking, health care, machine tools, and home decor. These research projects span across customer satisfaction and loyalty, product usage, and employee satisfaction among others as well as moderating over 60 focus groups over time. Bernie is currently responsible for conducting Point-of-Interest (POI) field studies, digital data operations, database audits, historical data analysis and developing KPIs along with enhancing database efficiencies such as the detection of duplicates or out-of-business records.Prior to Infogroup, Bernie was VP of Sales and Marketing at Woodworker’s Supply, managing catalog and direct marketing analytics, customer modeling, lifetime value, segmentation, merchandising and catalog development. Before Woodworker’s Supply, he was a Market Research Analytics Director for Oriental Trading. He was also a former U.S. Army officer with significant experience in operations research, systems design and modeling responsible for customer research and analysis, product analysis, square inch analysis, and database modeling.Bernie is an accomplished database statistician with a PhD in Systems Engineering from the University of Virginia and a Bachelor of Science in Engineering from the United States Military Academy.