Session 5 / Asha Deshpande

Asha Deshpande is currently the Sr. Director of Database Analytics division at Infogroup. She joined Infogroup in 2007 as a Statistician in the National Accounts division and held various individual contributor and managerial roles in Marketing Strategy and Insight division (Client facing) and in 2012 became the Director of Database Analytics (In-house analytics).Asha brings in over 14+ years of professional experience in analytical driven solutions, statistical modeling, reporting, and business intelligence by leveraging various data assets. Asha also works with clients to identify marketing opportunities and to architect end to end marketing solutions. Asha has worked with clients in various verticals such as Retail, Banking, Construction, Restaurant, Travel, Government, Health care and Insurance etc.Currently, as a Sr. Director - Asha is responsible for all the in-house analytical models, products and solutions, creation of new elements through analytics and is also responsible for providing analytical marketing solutions to various Infogroup clients.Prior to joining Info group, Asha was a statistician at Experian Marketing Services for about 3.5 years. Asha holds an M.B.A from Karnataka, India and an M.S. in Survey Research and Methodology (specialization in Marketing Research) from the University of Nebraska, Lincoln.During her free time Asha enjoys spending time with her husband and daughter, cooking for fun, researching stocks, watching movies and reading books/articles on analytics and management.